Faust Brewing Co.
Branding + Packaging + Merchandising + CopywritingFall 2021, 3 weeks
Overview
The Faust Brewing Company is a brewery and biergarten located in downtown New Braunfels, Texas, known locally for their award winning ales since 1998. Faust Brewing Co, with their outdoor venue and full bar, is the spot for locals to come, embrace the other side, and sign themselves to great tastes and good times.
Approach
Faust Brewing Co. takes pride in its German heritage and celebrates that culture thriving in New Braunfels. Faust, the play by German playwright Johann Wolfgang von Goethe, stands as the inspiration for the identity of Faust Brewing Co. They offer a Faustian bargain that pulls bar-goers in and offers them a taste of the other side and invites them to drink deliciously.
Can Design Rebrand
These rebranded can designs incorporate the traditional German inspired typography and patterned elements to signal an immediate connection to Faust Brewing Co. This can design serves as a base for all ten of their signature brews.
Beer Can Design
Beer Can Label
