Ghost Gallery

Art Direction + Copywriting + Branding + Photography
Winter 2023, 5 weeks

OverviewGhost Gallery is an art & home furnishing collective known for its unique pieces that have been restored from reclaimed antique decor. Ghost takes in donated items with interesting histories, dresses their wounds, and resurrects these precious artworks. Ghost is not trying to purely restore these pieces nor make something entirely new from the scraps, but give afterlife to these works of art that have been so lovingly cherished.

ApproachThere has been a resurgence of vintage aesthetics and antique items as sustainable consumption has grown in relevence. The reincarnation of old clothing and decor into something new and unrecognizable has become commonplace.  Ghost Gallery refuses to let the long, beautiful lives of these pieces be forgotten. Ghost Gallery commemorates the impressions left on every design. We are remembered through past experiences and our connections to others. The same applies to the reclaimed works of Ghost Gallery.

Photography Style

With the photography for Ghost, there is an emphasis towards touch and the impressions left on every one of these pieces. Thousands of memories are held in the material, and they should be highlighted in the way we honor the life & afterlife of each design.

Social Media Campaign

Ghost is primarily a physical gallery space but promotes itself as a luxury brand online through Instagram. The voice of Ghost Gallery speaks softly and elegantly, like someone reciting a eulogy. It speaks kindly of the dead and honors their memory through the impressions they have left.