Jokers Skate Shop

Art Direction + Branding + Merchandising + Copywriting
Spring 2022, 8 weeks

Overview 
Jokers is an independent skate shop based out in Huntington Beach, California that has become a hub for local skaters. Jokers is more than just a retailer putting all its chips in on the commercial image of skating. Jokers is a community dedicated to building a space for both beginners and highrollers to come and be involved in the local scene.

Approach
Jokers always puts the local skater first and provides a space for the california skate scene by hosting and promoting local events. The promos for skate jams take it back the orgins of skating as a counter culture and reaches out through lo-fi wild posting and flyers. However, the shop merchandise packs a punch with it’s loud casino aesthetics. Local jokers should be proud to represent their local shop and stand out from the crowd with their Jokers gear. 

Shop Exclusives

Wild Postings

When promoting skate jams, Jokers brings back the grungy origins of skate culture and uses lo-fi tactics like flyers and wheat-pasted poster bombs. Postings are bright and loud and steal the attention of all passersby.